There’s no doubt about it—MDA has the most amazing clients (who also happen to recognize the power of marketing even when the market gets tough) and of course, an incredible team. So, I wanted to dedicate some time to thanking everyone who makes MDA possible and everyone who has helped us grow this year.
We are so fortunate because we have built such solid relationships with our clients over the years, and they continue to trust us to get important messages out to their patients in good times and through challenges. I am increasingly impressed with the calibre of our clients, their commitment to quality and professionalism, and their capacity for caring. Without them, MDA would not be the company it is today. So, thanks to all of you for giving me the opportunity to do what I love best every day.
As for the MDA team, I can’t think of a group of harder working, more loving and responsive people. With the dental industry lockdown in the spring and now that dental practices are open again with new safety protocols, things keep changing on a dime. But the MDA team has risen to the occasion brilliantly.
Every team member has gladly stepped up, without a single groan or grumble. They have put in so much extra time here as well as at home, having to adapt their daily routines to accommodate working full time in the same space that their kids are attending virtual school. Many of them are still pulling double duty as teachers and MDA team members, all without missing a beat. I don’t know how they’re doing it, but I’m so impressed by their work ethic and extremely proud to work with them. The MDA family is strong, and I am beyond grateful for each and every member of this team.
This year has been hard, period. And while many people have known loss in 2020, many more have found a way to persevere by adapting to a new reality. I believe that now more than ever it’s important to take a moment and focus on the positive ways we have grown and changed. The team here at MDA and our wonderful clients are an example of just how creative and determined ordinary people can be under extraordinary circumstances. And for that I am thankful.
To all of our clients, I am sincerely grateful for your continued support. And to the MDA team, thank you for being so awesome!
And from MDA to all of you, have a safe and peaceful Thanksgiving.