Home Aesthetic Dentistry Aesthetic marketing 101 – securing your practice’s future – Dentistry Online

Aesthetic marketing 101 – securing your practice’s future – Dentistry Online

by adminjay


Merz Aesthetics has partnered with international marketing strategist to host a series of business-focused webinars.

Merz Aesthetics UK and Ireland has joined forces with international marketing expert and brand strategist Adam Haroun to host a business webinar series. It will help healthcare practitioners and clinic owners navigate times of uncertainty and change, and better position their businesses for the future.

The first webinar will take place today (Wednesday 3 February) from 8pm to 9pm. It will cover ‘Five reasons why you should make marketing a priority in your 2021 plans’.

This is part of the Marketing Masterclass series. The series is designed to help practitioners become more strategic and focused with their marketing. It also helps teams to communicate more effectively with their customer base.

Aesthetic marketing 101

Other webinars under this banner will include ‘Trends that will stay with us and change marketing even after COVID-19 is gone’ on Wednesday 31 March and ‘Do more with data!’ on Wednesday 5 May (both from 8pm to 9pm).

Adam Haroun will also lead an aesthetic marketing 101 series, kicking off on Monday 15 February with the topic: ‘It all starts with strategy – who are you and what makes you unique – build the fundamentals of your plan’.

This series aims to cover everything healthcare practitioners need to get started on their marketing journey and to provide actionable advice. Other topics and dates include:

  • Determine your distribution/communication channels – Wednesday, 24 February
  • The do’s and don’ts of aesthetic marketing – Wednesday, 24 March
  • How to create powerful content and listen – Wednesday, 7 April
  • Don’t forget measurement: test the effectiveness of your work – Wednesday, 21 April.

The final series will be an Ultherapy Masterclass. This aims to equip clinic owners and their teams with the knowledge they need to make their Ultherapy treatment offering a success.

Patient journey and patient needs

Dates include:

  • Wednesday 17 February on ‘Do you have an Ultherapy patient journey and does it meet patient needs?’
  • Wednesday 17 March on ‘Selling premium – bit by bit’
  • Wednesday 14 April on ‘Signature treatments’.

Haroun is an award-winning brand marketing strategist and consultant to aesthetic practices around the globe. This includes Beverly Hills, Toronto, New York, Las Vegas and Miami. He hosted a similar series of events in partnership with Merz Aesthetics UK and Ireland in 2020.

All webinars run from 8pm to 9pm.


To register and for more information visit merzwebinars.com/business-masterclass.

The first webinar will take place this today (Wednesday 3 February) from 8pm to 9pm. It will cover ‘Five reasons why you should make marketing a priority in your 2021 plans’.

You can register at merzwebinars.com/business-masterclass.



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