A new carbon neutral toothbrush made from renewable raw materials has been launched by GSK Consumer Healthcare (GSKCH).
The company is piloting its Dr Best Greenclean toothbrush. Using new sustainable handle technology, it builds on previous innovations with sustainable packaging and bristles.
Its handle is made from renewable cellulose and ‘tall oil’, a wood-based bioplastic drawn from spruce, pine and birch trees. The materials are a byproduct of paper production that would otherwise be disposed of.
And now GSKCH is applying it to oral care for the first time ever.
The toothbrush is also stored in 100% plastic-free packaging, which is completely recyclable.
This follows GSK’s partnership with Climatepartner, one of Europe’s leading solution providers for corporate climate action.
The carbon neutral brush is another step in GSK’s journey towards sustainability within oral care. Its two-pronged approach towards carbon reduction involves reducing energy and investing in renewable energy for its sites.
It is committed to using 100% renewable electricity by 2025.
Additionally, it works closely with suppliers to reduce the amount of carbon content in its materials. As well as reducing the overall amount of plastic across its product portfolio.
Developing future solutions
Gareth Rudduck is oral care sustainability lead at GSK Consumer Healthcare. He said: ‘We’re proud to have led the growth of the oral care category globally, applying our trusted science to build awareness of preventable oral care conditions and drive better oral care habits.
‘We’re now collaborating with retailers and dental healthcare professionals to drive the growth of more sustainable options in oral care products across the world. Whilst this product achieves carbon neutral status by offsetting, we are working to develop future solutions that do not require offsetting.
‘It’s just one part of our ongoing sustainability journey, in which we’re working to address the environmental and also societal barriers to everyday health.’
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