Church and Dwight Co., Inc. has completed its previously announced acquisition of TheraBreath, the #2 brand in the alcohol-free mouthwash category in the United States.
The transaction was completed under the original terms announced on November 29, 2021, which called for Church & Dwight to pay $580 million in cash at closing.
“Oral care is important to us strategically,” said Matthew T. Farrell, Church & Dwight Chief Executive Officer. “TheraBreath will be the company’s 14th power brand and represents a powerful addition to our existing oral care portfolio, which includes ARM & HAMMER toothpaste, SPINBRUSH battery-operated toothbrushes, ORAJEL oral analgesics and WATERPIK water flossers. The TheraBreath brand is a problem/solution product and one of the fastest growing brands in the mouthwash category. This acquisition gives Church and Dwight a strong position in a growing category with tailwinds as the brand skews towards younger consumers and consistently has a high level of brand loyalty and repeat purchase.”
ABOUT CHURCH & DWIGHT
The company, founded in 1846, is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda. The company manufactures and markets a wide range of personal care, household and specialty products under recognized brand names such as ARM & HAMMER, TROJAN, OXICLEAN, SPINBRUSH, FIRST RESPONSE, NAIR, ORAJEL, XTRA, L’IL CRITTERS and VITAFUSION, BATISTE, WATERPIK, ZICAM, FLAWLESS, and THERABREATH.
These 14 key brands represent approximately 85% of the Company’s product sales.
For more information, visit the company’s website.
FEATURED IMAGE CREDIT: Towfiqu barbhuiya on Unsplash.