Home Dental Fresh approach keeps Stoke smiling

Fresh approach keeps Stoke smiling

by adminjay



A patient awareness campaign that aims to highlight the importance of looking after teeth is celebrating three years of success by branching out from the Midlands to the rest of the UK.

The KeepStokeSmiling campaign has been running since 2018. It attempts to combat the levels of decay in Stoke-on-Trent and North Staffordshire. These places have some of the highest levels in the country.

The organisers proved that a fresh approach can capture the minds of children and young adults. They are now launching a ‘Keep Britain Smiling’ campaign to replicate their success more widely.

The latest campaign is ‘Fizz-Free Schools’. In conjunction with the local council and Dental Public Health, the team has developed a ‘Fizz-Free tool-kit’. They will send this to all local schools. Backed by advertising giant JC Decaux, the campaign will see new billboards and oral health messages on JC Decaux-owned street furniture in the city.

Once established in Stoke and Staffordshire, it is hoped it will become a national model. One that can other NHS trusts, councils or Dental Public Health teams can copy.

It started as a small departmental project to encourage young people to be proud of their smiles. Now, it has resulted in a national campaign; with other hospital orthodontic departments around the country  – including Derby, Oxford, Burton, Chesterfield, Sheffield and Dorset and Stafford – following Stoke’s lead.

Screen time

Stoke-on-Trent and North Staffordshire has some of the highest rates of dental decay in children and young adults in the entire country, and the campaign aims to change that.

Consultant orthodontist at the Royal Stoke University Hospital Miss Karen Juggins explains how the campaign started. ‘In January 2018 I turned to say goodbye to a patient, only to witness another glossy information leaflet being pushed into the coat-pocket of a 14-year-old. It was the third time I had seen it happen that morning.

‘The three patients were all a similar age and appeared simply to dismiss the leaflets. While at the same time, each carefully extracted an iPhone and tapped the screen for notifications. And this was before they had even left the surgery.

‘If we really want to deliver information about oral health and orthodontics to teenagers, we need to put it on a screen.

‘We recruited celebrities to our cause, including ex-England footballer Peter Crouch, athlete Colin Jackson and scientist and politician Professor Lord Winston among others. This has helped KeepStokeSmiling reach around 1.5k followers across five social media platforms: Instagram, Facebook, Twitter, Youtube and Tiktok. Each platform has a slightly different target audience. All are highly effective at getting our message across.’


Stay informed and help continue to raise the profile of this important issue by following Twitter account @KeepGBsmiling.

You can help the KeepBritainSmiling campaign by tagging #keepbritainsmiling and #fizzfreeschools in any of your oral health social media posts.

This article first appeared in Dentistry magazine. You can read the latest issue here.

The post Fresh approach keeps Stoke smiling appeared first on Dentistry.co.uk.





Source link

Related Articles

30 comments

Mxhysk August 5, 2021 - 10:07 am

tadalafil generic name – cialis 100mg china 20mg generic cialis pill

Reply
Luwxpu August 6, 2021 - 7:49 pm

cialis in malaysia – generic cialis no prescription canada generic cialis australia

Reply
Ipmrpb August 8, 2021 - 2:18 pm

ivermectin for humans walmart – stromectol over the counter ivermectin purchase

Reply
Vsutzr August 9, 2021 - 10:30 pm

slot machine games – casinoslotgam slots real money

Reply
Vackla August 11, 2021 - 1:56 pm

top erection pills – ed medications list erectile dysfunction drug

Reply
Dxqmxh August 12, 2021 - 9:10 pm

prednisone corticosteroids – sterapred ds prednisone 20mg pills

Reply
Ttctqb August 14, 2021 - 9:26 am

cost of sildenafil in mexico – viagra 100 tablet viagra caps

Reply
Cvfryj August 16, 2021 - 2:16 am

female cialis uk – Real cialis without prescription daily cialis

Reply
Uyekqk August 17, 2021 - 6:20 pm

ivermectin 1 topical cream – stromectol cost buy ivermectin stromectol

Reply
Dvrdjs August 19, 2021 - 2:22 pm

otc ed pills – do i have ed ed pills online

Reply
Tnhukp August 21, 2021 - 3:00 pm

ventolin for sale – ventolin uk price ventolin online

Reply
Hylqfs August 23, 2021 - 12:38 am

cytotec oral – where can you buy cytotec over the counter cytotec online in south africa

Reply
Vutsln August 24, 2021 - 12:39 pm

doxycycline 200 mg tablets – doxycycline 100 mg pill doxycycline hyclate 100 mg

Reply
Oyhquh August 25, 2021 - 9:33 pm

buy cheap neurontin online – neurontin buy from canada 50 cg synthroid

Reply
Jerggb August 27, 2021 - 10:41 am

female viagra tablet in india online purchase – viagra uk paypal

Reply
Tanurd August 28, 2021 - 8:58 pm

generic cialis online without prescription – cialis online discount

Reply
Cebuym August 29, 2021 - 11:53 pm

buy vardenafil new york – order vardenafil online legally cheap vardenafil

Reply
Yxywcx August 31, 2021 - 1:58 pm

ivermectin 20 mg – ivermectin 3 mg tabs

Reply
Gqvaca September 1, 2021 - 3:57 pm

order prednisone 20mg – buy deltasone no prescription can i buy prednisone over the counter in mexico

Reply
Sfuvcl September 2, 2021 - 8:14 pm

purchase accutane online – best accutane canadian pharmacy accutane

Reply
Dclbki September 4, 2021 - 2:22 am

generic amoxicillin at walmart – buy amoxicilin 500 mg from canada amoxicillin sales worldwide

Reply
Qzcoqv September 5, 2021 - 2:41 pm

methylprednisolone 2mg tablet – lyrica prescription coupon lyrica 225 mg cost

Reply
Hjsnyq September 6, 2021 - 6:57 pm

cheap research papers for sale – best essay help term paper service

Reply
Pstdkq September 8, 2021 - 12:55 am

viagra in europe – Viagra 100 mg how to get viagra online in usa

Reply
Rdigpt September 9, 2021 - 9:47 am

online drugstore cialis – Cialis dosage 800 mg cialis

Reply
Uznpcn September 11, 2021 - 9:02 pm

ivermectin tablets – buy stromectol for humans australia purchase stromectol online

Reply
Ikclza September 12, 2021 - 10:39 pm

how much is prednisone 20 mg – brand name drug prednisone prednisone 10mg pack

Reply
Zfqcwp September 14, 2021 - 2:15 am

furosemida 40 mg – generic furosemide 40 mg buy furosemide online australia

Reply
Jhebql September 15, 2021 - 8:30 am

Albuterol online – cost of ventolin in usa buy ventolin online

Reply
Pewlhc September 16, 2021 - 1:55 pm

misoprostol cytotec buy online – order cytotec online usa cheap cytotec uk

Reply

Leave a Comment