- Their online presence was hindering their growth.
- How negative reviews, that were fake, were negatively impacting their practice.
- How other practices in their area with worse reputations were showing up online more often than them.
- And how they wanted to generate more new patients for a new associate that they had while the existing doctor wanted to focus on generating larger cases.
I’m sure one or all of these things you can relate to.
- They were not firing on all cylinders as it relates to their marketing.
- They did not have a proactive review strategy.
- They were not taking a custom approach to their marketing.
- They didn’t have any specific campaigns set up to drive quality patients into the practice.
- And they were using multiple different vendors for various marketing activities.
- We knew we needed to create a custom marketing plan to differentiate them from all the other practices in their area.
- They needed a more cohesive marketing strategy so all their campaigns worked together.
- And they needed to think more holistically to turn their online presence and reputation around and drive good, quality patients into the practice.
- The practice website was outdated.
- Used very little custom imagery through the homepage or the rest of the website.
- Was plain and didn’t speak to what made them unique.
- Very typical to what you would find online for a practice.
- They had duplicate copy on their website meaning the words and sentences on their website were used by many other practice websites.
- Very little direction on the website telling new patients what to do like requesting an appointment. Not very prominent and hard to find.
- …..To name just a few.
- They didn’t have a review strategy and it showed- they had 18 reviews on Google when we started with them with a score of 4.8. 22 reviews on Facebook with a score of 4.6.
- Clearly, I just mentioned that they had some negative reviews that were fake.
- Their online business listings such as Google, Bing, Yellow Pages were not consistent with the same name, phone number and address.
- And they were not connecting with their existing patients outside the practice.
- We made sure we used a lot of custom imagery and video.
- We used video to tell their story and help articulate to new patients what makes their practice unique.
- Very clear call to actions throughout the website such as requesting an appointment in multiple areas.
- All of the content on the website is now unique to them. Meaning all their subpages are not duplicates.
- We make it very easy to see, by quickly scanning the homepage, why a new patent should choose them.
- We highlight their positive reviews.
- We talk about what matters to the patients. Giving them a reason to pick up the phone and call or submit a form to request an appointment.
- They went from 18 google reviews to 98.
- And went from 22 reviews on Facebook to 69. Also increasing their star rating from a 4.6 to a 4.9. Now they are at a 5.0 star rating on both platforms.
- We started with 151 followers on Facebook and in 4 months they had 547 people following them on Facebook.
- In 4 months we generated 30 good quality implant leads for their existing doctor and 31 new patient leads for their associate.