Combining in-person trade fair with digital features mean more value
The International Dental Show (IDS) from 22 to 25 September 2021 to take place in a hybrid format for the first time. In addition to the physical exhibition, the IDSconnect digital platform provides information on products and system solutions, and enables the streaming of webinars, press conferences, events and one-to-one interaction with customers. This means consistent international reach combined with a successful trade fair experience. More information about IDSconnect will be provided shortly on the IDS website at www.english.ids-cologne.de
At a trade fair or in day-to-day commercial activity, the success of a company is based on three essential building blocks: inspiration, interaction and business. Where these crucial elements fall short, IDSconnect offers additional opportunities. Extensive features make it possible to reach more potential customers easily, experience trends and presentations on demand and establish valuable contacts – from anywhere in the world.
IDSconnect features at a glance:
The digital platform of IDS is very easy and intuitive for everyone to use – even without previous digital experience – bringing the world’s largest dental show directly to your screen at home or office for an authentic trade fair experience.
IDSconnect gateway – the clearly arranged home page where you can select all areas via the intuitive menu on the left. All the current highlights, such as live presentations and new products, are also shown here. Direct access to the Communication Center also allows each user to immediately see, access and manage their personal profile, communication and agenda with scheduled chats, calls, video calls or group meetings.
The Main Stage:
The IDSconnect Main Stage – the central platform for the official curated IDS 2021 event programme – featuring expert talks and side events for ideas and insights. Global trends as well as special topics will be presented. Experts from all over the world can join in via external streams. Thanks to the digital possibilities, the various sessions comprise a mix of different formats and lengths, and there is no limit to the number of participants in the virtual space. During the sessions, all participants will have question and answer opportunities via text chats.
The Product Stage is the virtual stage for exhibitor presentations and events. Exhibiting companies at IDS can book slots here on topics that they want to communicate to the industry – such as the latest products, best practices and much more. “Live” or pre-produced content can be streamed in sessions of up to 20 minutes. There is also no limit to the number of participants who can attend these sessions and they can all be accessed afterwards via the “video-on-demand” function.
Virtual meeting place for the IDS community. This is where IDS exhibitors have the opportunity to engage with their customers, the press or competitors in meeting rooms on a specific topic. Access to a virtual café can also be exclusively via invitation.
The digital trade fair presence for IDS exhibitors. This is where exhibitors can present information about their company, products and services. Up to 10 new products/highlights can be listed in the exhibitor showroom, including videos, photos or PDFs. The exhibitor showroom is set up as a public text chat and audio/video room to ensure quick communication with potential customers. Not only can informational material, further content for downloading and links to exciting sessions be found here, it is also possible to provide a view of the physical exhibition stand. IDS visitors can engage in real-time exchange with exhibitors or arrange appointments for a later date – regardless of where they are. All showrooms can be found easily and quickly via the full-text search.
The IDSconnect Discovery Graph makes it easy to find the right contact or connection among all IDS participants – exhibitors or visitors alike. Creating a profile (contacts, interests, bio) and connecting directly with other participants can be done easily. This feature also provides recommendation functions for suitable contacts and includes extensive filter functions, such as narrowing the results for target group-specific identification of interesting contacts, full-text searches to make it easier to find new contacts, or creating a visual representation of participants and their connections. IDSconnect enables interactive, inclusive and direct networking.
More information about IDSconnect will be provided shortly at www.english.ids-cologne.de.
IDS (International Dental Show) takes place in Cologne every two years and is organised by the GFDI Gesellschaft zur Förderung der Dental-Industrie mbH, the commercial enterprise of the Association of German Dental Manufacturers (VDDI) and staged by Koelnmesse GmbH, Cologne.