Recently, Mark Zuckerberg shared the big news that Facebook is changing it’s corporate name to Meta, and the media went a little wild speculating about why the sudden change and what it could mean. Naturally, anyone with a Facebook account is now wondering how this change will affect them. Our clients, and many other dental practices, who use Facebook as part of their overall digital marketing strategy are wondering the same thing. To help clear up any confusion and put everyone’s concerns at ease, we want to share the truth as we understand it about what is happening and why.
First things first, as far as anyone knows, Facebook as we know it is not changing with this shift to a new corporate name. Meta is just the new name of the parent company — the company that owns Facebook. Think of Meta as a big umbrella, and underneath is Facebook, Instagram, WhatsApp, the Metaverse, and all the other products and services Mark Zuckerberg’s company has created and acquired over the years.
Why the change?
Apparently, Mr. Zuckerberg has been thinking about a name change for some time now, since he acquired Instagram and WhatsApp, and that actually makes a lot of sense. It used to be that Facebook was only Facebook, but that is no longer the case. Now, there are a host of different platforms, products, and services other than Facebook that the company owns. Essentially, this name change is a way to distinguish the parent company from its products and services so that it can continue to expand more seamlessly when opportunities arise to create or acquire other technologies, platforms, etc.
At the moment, Mr. Zuckerberg is focusing his efforts on the Metaverse, an immersive platform designed to change how people experience the internet. It appears that the company wants to keep moving in this direction too, looking more towards virtual reality and mixed reality style services. Changing the corporate name to Meta should help eliminate any confusion as this plan continues to progress.
What does this mean for Facebook?
At this time, Mr. Zuckerberg has not announced any changes to the Facebook social media platform. Therefore, we expect that it will continue to be the same Facebook we know and love and use to help our dental clients enhance their digital marketing. The only real change so far is that now it’s owned by a company with a different name.
We will continue to keep our clients updated with any major events that could affect their digital marketing and the services we provide. But for now, as far as Facebook is concerned, we expect it to be business as usual for the foreseeable future. So, our advice to anyone who relies on Facebook as part of their digital marketing strategy is — keep posting!