One of our clients recently wrote an article about how to build a successful dental practice, and we think he hit the nail on the head when he explained that marketing is a key factor in his success. This doctor understands that marketing isn’t just about advertising to attract new patients; it’s also about keeping patients engaged during their appointments and afterwards so they follow through with treatment, refer others and continue to return for all their oral health needs.
Dr. Eddie Harsini, owner of Smile Dental Clinics in Phoenix, has been working with us steadily since 2020. He came to MDA because he wanted to attract new patients and increase revenue, and he knew that what he was capable of doing on his own was not going to be enough to achieve the goals he had set for himself. Dr. Harsini understood that enlisting the help of a professional marketing agency was his best option, not only because of the expertise and experience we would bring to the table, but also because having someone else take on the bulk of the marketing for his practice would allow him and his staff to focus more of their energy on taking excellent care of the patients.
In his article, Dr. Harsini explains that marketing is essential to building a successful dental practice, but it only works if you convert leads into patients who book appointments and follow through with treatment plans. A critical factor in the conversion process is learning how to engage the patient at each point of contact — on the phone, before their appointment, when they first come through the door, during their appointment, and after they leave. And this is where having a professional marketing agency can be very advantageous.
When it comes to patient engagement, we have tons of experience and advice to share with our clients. We know what to do, how to do it, and when. Plus, we offer tools that can automate a good part of the process and track results. We help offer best practices on how to handle phone calls, and we can offer expert advice on how to successfully convert leads into paying patients. We are essentially a partner who is there by your side every step of the way.
Dr. Harsini is one of our clients who takes advantage of multiple digital marketing channels to engage patients in non-traditional ways. He also understands that patients want the flexibility of being able to communicate with the practice in the way that is most comfortable and convenient for them, whether that’s over the phone, through email, or via text.
All of these different pieces come together to create the big picture of Dr. Harsini’s overall marketing plan. So far, it’s been very worthwhile. Since he’s been working with us, he’s seen his patients become more engaged and his practice grow, and that makes us very happy. We look forward to helping his practice continue to grow this year and beyond.