It’s 2022! A new year means new goals and a fresh start. So what can dental practices do to make this year different and better than the last? Here are three important marketing strategies that we think every practice should implement in 2022.
Every dentist offers services, but patients will keep coming back for more if they have a great experience. According to a recent article in Forbes, “Experiences are the new social currency,” and practices should aim to create an experience at every stage of their interaction with the patient to “earn social media word-of-mouth”. We couldn’t agree more. The “patient experience” should start from the moment of first contact and continue with every interaction, not just while they’re in the chair receiving treatment. When the experience is positive and memorable, the patient is more likely to follow your practice on social media and share their favorable opinion with friends and family online as well as face to face.
No matter what you’ve read or heard, Facebook is here to stay. Even though the parent company changed its name to Meta, there are still 2.8 billion active Facebook users out there. It is very likely that many of your patients are among them. Marketing opportunities at every level are available for dental practices, regardless of how social-media-savvy you are. What’s more, Facebook is predicted to keep growing its user base, which means increasing opportunities for dental practices who use it as part of their overall digital marketing strategy. So, don’t believe anyone who says “No one uses Facebook anymore.” Clearly, they haven’t done their research!
Video marketing is very trendy. With the advances in smartphone technology, it’s easier than ever to self-produce and post great video content. We recommend keeping it short, between 30 seconds and 2 minutes, for the most impact. In our experience, patients really love video content and tend to engage with it pretty reliably. Quick videos that are fun and interesting capture and hold a patient’s attention and are more likely to get shared on social media. The digital marketing statistics for 2022 predict that video content will only continue to gain in popularity, so your practice should begin incorporating video into its marketing strategy this year, if it hasn’t already.
We are looking forward to an exciting year for our dental practices full of new marketing experiences.There are now more opportunities than ever before to capture new patients and grow your practice. With the right strategy and a dedicated marketing partner at your side, your practice can really take off this year. So, here’s to a successful 2022!
