PLUS ULTRA, the first sustainable, inclusive, and eco-conscious line of biodegradable bamboo toothbrushes and oral care products is partnering with Patterson Dental, the largest distribution company providing dental products to private practices in the United States.
Over 50 million pounds of plastic toothbrush waste ends up in a landfill every year. Dentists hand out plastic toothbrushes daily to their patients and perpetuate the cycle of plastic being distributed and thrown away in oral care. PLUS ULTRA and its new partnership aim to change that statistic starting with the leading educators; dentists.
“The challenge is, Dentists haven’t been given proper access to better solutions like bamboo toothbrushes and recyclable aluminum tube toothpaste. We’re breaking the cycle and are so excited to get the word out to dentists all over the country that can now easily order our products through our partnership with Patterson Dental,” says PLUS ULTRA Founder Christina Ramirez.
Patterson Dental’s network of over a hundred thousand independently owned dental offices and those dentists will now have the ability to be part of the solution and offer their patients a more eco-conscious option. The mindset in this vertical is shifting and dentists will be the change makers on the right side, advocating for the environment.
“We’re excited to partner with PLUS ULTRA and grow our product offering, especially given their innovative approach to sustainability and environmentally-friendly product solutions. We are very pleased to be a distributor of these products in the dental space and provide even greater options for our customers to bring to their practices,” said Taylor Callais, Category Manager of Preventative and Diagnostic for Patterson Dental. “Our dentists trust the expertise of Patterson Dental to provide the highest quality products and services.”
The full PLUS ULTRA for Patterson Dental offering includes the Bamboo Toothbrush, Natural Gel Toothpaste, Biodegradable Cornstarch Replacement Head, and Floss (Launching June 2022).
About PLUS ULTRA
PLUS ULTRA was created because the industry needed a sustainable pioneer and founder Christina Ramirez was tired of seeing the same smile everywhere.
That perfect pearly white grin didn’t represent the smiles in every day — in real life. The oral care industry was centered on aspiration, not inclusion, perfection instead of quirks, originality, or flaws. In 2012, she created a new kind of oral care brand.
One that cultivates a community and culture of inclusion with a focus on sustainability because our smiles are as unique as we are.
PLUS ULTRA only uses elevated, clean and high-quality non-toxic ingredients for its products, 100% natural, biodegradable and compostable bamboo materials and recyclable aluminum tubes. Most important, PLUS ULTRA is keeping the planet, landfills & oceans clean. 100% natural, biodegradable & compostable bamboo materials.
The PLUS ULTRA line has over eight products and is growing to bring a full oral care line centered on inclusivity to the masses. LivePLUSULTRA.com
About Patterson Dental
Patterson Dental, a subsidiary of Patterson Companies, connects dental and oral health customers in North America to the latest products, technologies, services and innovative business solutions that enable operational and professional success.
Our comprehensive portfolio, distribution network and supply chain is equaled only by our dedicated, knowledgeable people who deliver unrivaled expertise and unmatched customer service and support. The company began back in 1877, and will celebrate its 145 year anniversary in 2022.