What is the single most important resource for a dental practice? Most dentists would say time. There just never seems to be enough of it. When we talk to practices about investing in a marketing campaign, invariably one of the first questions is, “How much extra time will it take me or my team each day?” And our response is, none. We’ve got it all worked out.
Many practices see the need for some type of outreach to attract new patients and make current patients aware of everything the practice offers. But they also know that keeping current patient’s attention and luring in new patients requires a time commitment. It’s understandable that a practice would be concerned about devoting extra hours to marketing. That’s why we have developed plans that take minimal effort on the practice’s part and let us do all the heavy lifting.
In the beginning, we like to start by getting to know the practice so we can determine the approach that will work best. While this stage may involve a bit of back and forth to ensure that everything is satisfactory, it is only temporary. Our main goal is to understand what combination of tools, including Facebook, emails, blogs, website design, among others, will help the practice achieve its business goals. Once we take that initial time to figure out the best strategy, our team gets straight to work and the practice reaps the benefits.
The MDA team takes on the design, development, ongoing marketing, copywriting, and delivery. What’s more, we also do the monitoring, testing, re-tooling and optimizing. Some marketing agencies may not be so hands on, and at the end of the day the practice ends up pulling a lot of the weight. However, MDA doesn’t operate that way.
We understand the value of a practice’s time and we offer complete solutions that include performing all the analytics needed to fine tune the message and provide optimum results. We even monitor the practice’s Facebook page and provide personal, customized responses, just like the practice would, if it had the time.
This is a huge benefit for the staff, which is already busy making sure the practice is running smoothly, because it allows team members to focus on the thing they do best— providing excellent patient care. Nothing falls through the cracks, and it’s all done with no impact on the daily routine.
Of course, the practice is encouraged to provide input and always has the final say as to what goes out under its brand. And our team is quick to respond and extremely flexible when it comes to tailoring marketing to specific needs. But again, we’re going to do all the work so that you don’t have to.
Ben Franklin famously said, “Time is money.” And when it comes to an effective marketing campaign, this thought couldn’t be more true. Your time is your most precious asset and is best focused on what you excel at— caring for patients. Let us do the work you don’t have time to do. It’s the best gift you can give yourself this holiday season.
