Read on for more about dental advertising and how it can improve your practice.
Without a doubt, the success of any dental practice is determined by the quality of work and the services provided. However, it becomes impossible to reach your target audience without an ideal marketing strategy, which hurts your business’ bottom line. Dental advertising is the key.
When it comes to marketing a dental practice, there are different methods you can use to influence the impression people have about your practice. To enjoy success, you need to pick the right marketing strategies to generate interest in your practice and attract clients.
Here are timely dental advertising ideas you can use for your practice.
Post Jokes On Social Media
Social media is one of the best places to build brand awareness and reach a large percentage of your target audience. Social media can be a powerful marketing tool for any dental practice. You can communicate with your clients on social media round the clock while still participating in online discussions in your niche.
Facebook is one of the most effective social media platforms for marketing. This is where your ideal client base can be found. While dentistry is somewhat a serious profession, social media allows you to bring out the fun side of your business through engaging posts and funny ads. People relate more to humor. Creating viral content ensures that your posts are seen by as many people as possible on social media.
Use Direct Mail Ads
Direct mail is still one of the most effective ways to reach a target audience in dental advertising. In dentistry, every recipient is a potential client. With direct mail, you can reach thousands of potential clients and create awareness about your clinic.
You can use direct mail to show off your practice competitiveness and highlight your price points. According to research, a dental practice received 7 new patients and 35 phone calls from sending out 5000 postcards.
Promote Your Webpage
Having a dental practice website is an integral part of your business marketing strategy. The website homepage plays the same role as your offsite storefront. It gives your visitors an idea of what your business is about and determines whether they want to engage with your business. You need to ensure that your web pages are highly responsive on different devices and have a quick loading time.
Having a functional website is not enough. You also need to ensure people know about it. There are different ways of creating website awareness and boosting visits.
In email marketing, you need to ensure that you always link to your web pages in your call to action. You need to ensure you always have fresh content on the site to encourage your email recipients to visit the site. When you include a link to a page on your site, ensure it works as a landing page.
Search Engine Optimization is also an ideal way of promoting your website. You can promote your site through the use of techniques for onsite SEO checklist like using relevant keywords, increasing quality links to your website, and ensuring you have a flow of quality and authoritative content at all times. Working on your website SEO will ensure that your dental practice website ranks highly in search results, making it visible to anyone in need of dental services in your region. Keyword research tools like ahrefs can go a long way in helping you find the best ranking and most relevant keyword for your niche.
You can try optimizing your website for relevant keywords such as ‘dentist’ or ‘dental office’ followed by your city or town name to make it tailored to your region. Local SEO puts your dentist business closer to people with the highest chance of becoming your patients.
Show Your Results
In the field of dentistry and dental advertising, one of the most powerful marketing tools you can use is before and after pictures. Your target audience is usually people who are hopeless about the state of their teeth. Through a persuasive ad that shows before and after pictures, you give your audience hope that change is possible. This increases their chance of trusting your team to give them a reason to smile again.
Before and after photos are striking examples of real-life stories that may be what a prospective client needs to see. Showing results from your services can be reassuring for people with colored teeth, crooked teeth, and any other tooth defects that affect their self-esteem.
A before and after display also works as a portfolio for your work. It is the best way to show potential patients that you are the right practice for the job. Make a habit of taking pictures of your clients before and after, especially procedures that deliver drastic results. This shows potential clients how transformative your practice can be in their lives.
Be Creative and Funny
One of the easiest ways to reach the hearts of consumers is by creatively delivering fun. Whenever people think about going to the dentist, they see it as a terrifying experience. Finding a comical way to ease their worry and erase their fear can be one of the best ways to make your dental practice stand out.
Using funny ads and memes related to dentistry is a creative way of delivering useful advice while remaining humorous enough to grasp your audience’s attention. Humor helps to break any fear or preconceived notions about dental procedures, which improves the likelihood of converting your audience.
Entertaining and funny content can also be an ideal way of getting free marketing. Anyone who finds your dental ads funny is likely to share them with their followers, friends, and family. While the reader will laugh at first, the message in the funny ad is likely to remain with them, making it likely that they will follow the advice in the ad.
Use Video Content As Part of Your Marketing Strategy
Video content is one of the easiest ways to connect with an audience. more than 55% of social media users spend their time watching videos, with millions of users accessing YouTube every day.
For a dental practice, some of the video content you should focus on include:
- Introductory/welcome videos to introduce prospective patients to your dentistry.
- Profile videos showcasing your chief dentist, surgeon, and other staff members. Ensure you include training, expertise, and background information. This is an ideal way of instilling trust and confidence in your practice.
- Testimonials and reviews videos are important since people want to see what your patients have to say about your services.
- Dental procedure and treatment overview videos, especially for before and after services, give viewers an idea of the results to expect for different procedures.
- Educational videos can be used to deliver helpful dental health and hygiene information and guidelines. People are more likely to trust your practice if they see you as an authority in your field.
When creating video content for your viewers, you should focus on delivering the content through primary channels such as TikTok, YouTube, Facebook and Instagram.
Take Advantage of Google Ads Campaigns
Google ads are a powerful marketing tool for any business, including your dental practice. It is an invaluable tool in dental advertising. Through this ad strategy, you can get your dental practice in front of people already looking for your services, increasing your conversion rate.
To ensure your google ad copy gets you the right results, you need to leverage keywords where possible, be specific and honest about your services, speak to a problem or emotion and offer benefits or solutions, and ensure your ad has a call to action.
Include Reviews In Your Ads
Reviews are one of the most innovative ways to attract new clients, especially for a dental practice. Good reviews help Google rank your practice higher in search results, making it easier for potential patients to find you. Ensure you actively encourage your patients to leave reviews.
Displaying reviews as part of your ads helps to build trust and credibility with your target audience.
Brilliant Dental Advertising Examples To Emulate
Grand Street Dental’s crooked fork tines on Instagram
This is a type of visually appealing ad that can be used on different social media platforms. Grand Street Dental used a crooked fork to advertise Invisalign.
Before and after ads
Thailand-based dental practice, Dental Getaways has used this clever before and after ad to attract clients to their practice. The practice recorded gains in client number through this ad, making before and after images some of the most appealing method of advertising a practice.
Dental jokes ads
Dental jokes are some of the most effective ways to engage with clients and create viral content through your social media pages. A Meme-like image like the one below is easy to create and highly shareable.
Hiding teeth ad
This is an ad sample depicting a person hiding their unflattering teeth. It can be used to encourage the reader to visit your dental practice to get their smile back.
Dental floss ad
This is an amusing way of displaying the importance of flossing to your target market, bringing humor to your work. Having these ads on your website and social media pages is a way of leaving a lasting impression on your visitors.
CONCLUSION
Getting your marketing ads campaign right is the first step towards running a successful dental practice. With the information in this article, you are better placed to integrate different ideas like SEO and humor into your marketing mix. Incorporating some of the ideas in this article into your ads marketing strategy can make your dental practice the talk of the town.
ABOUT THE AUTHOR
Lidia S. Hovhan is a Digital Marketing expert and SEO guru. She contributes articles about how to integrate digital marketing strategy with traditional marketing to help business owners to meet their online goals. You can find really professional insights in her writings.
