It has been nearly two decades since I started my career in dental marketing, and I have spent every year growing, learning, and succeeding. There are certainly other marketing companies out there who have started to court dentists, but few of them have the years of experience I do, and even fewer have spent the amount of time and effort myself and my team have specializing in digital marketing for dental practices. This is an important distinguishing factor for my company and my clients.
What I Have Learned that Makes a Difference
Starting in the dental field nearly 20 years ago has allowed me to witness the profound changes the industry has undergone. What used to be a word-of-mouth industry has evolved to embrace digital marketing and social media. Only someone who has been around dentists as long as I have understands how this shift has affected independent dental practices, which have had to completely change the way they think about self-promotion.
Having such a deep understanding of the dental field and the general mindset of dental professionals gives me a unique perspective. I am able to put myself in the dentist’s shoes and approach marketing from their eyes. My years working with dentists and dental laboratories have allowed me to develop a strong network, which is key to the success of the campaigns my team develops. Being well informed and having connections across all specialties gives us an edge over other marketing agencies.
Trust in Experience
Digital marketing is a hot industry and getting hotter by the day as more consumers are purchasing online and social media has become an indispensable part of most people’s lives. As so often happens with trending industries, more businesses want a piece of the action and believe they can break into dental marketing, even if they have no background in it. I sincerely hope they find success, because I know just how challenging it is to start your own marketing agency, even with years of experience under your belt.
While companies that are newer to digital marketing may purport to know what dentists need, it is unlikely they have had the opportunity to work closely with practice owners and their teams the way MDA has over the years. It is also unlikely that these companies understand how a dental practice runs on a granular level like we do. We have spent hours listening in on phone calls, sitting with dentists and their teams, getting to know their markets, and delving into the minute details of how they manage their practices. There aren’t too many other marketing agencies that can say that.
Dentists across the country trust me and my team because of the experience we bring to the table. We have proven over and over again that our strategies work, our advice is sound, and we understand the unique challenges independent practices face. It has been a successful 20 years in the dental industry, and I have every reason to believe that the success will continue for the next 20 and beyond.
