There’s a popular saying that goes, “When times are good you should advertise. When times are bad you must advertise.” During this time of uncertainty, some practices have decided to cut back on their marketing. They are pessimistic about marketing their practice right now and they decide to wait out this period by turning off their ads, and holding off on communicating with their audience. What this really means is that it’s prime time to market your practice.
People are online more than ever and many are ready to step out and get the dental treatments they need for themselves and their family. Now is an opportune time to capture them at a lower cost because the marketplace is not as competitive.
Here are key reasons why marketing your practice now can be to your advantage:
- With some practices not communicating at all it leaves patients skeptical. They are unsure of who to turn to, if dental offices are open or not, and what dental appointments look like now. By continuing to market your practice and reassure patients that you are open and taking necessary safety precautions, you build trust with existing patients as well as with new patients.
- Not only does going quiet cause a practice to lose the attention of patients now it can cause them to lose top of mind recognition long-term, as well. Practices who continue marketing can cast a wider net to reach more interested patients which will not only serve them today but in the future, as well.
- With less competition in the marketplace take advantage of lower advertising costs. Without all the noise, you’ll be able to capture the attention of your audience faster and at a less costly rate.
While it may seem counterintuitive, the more practices invest in marketing in tough times the stronger they will be coming out of it and the more growth they will experience as a result. Stay the course and you won’t be playing catch up once we turn the corner on these challenging times.
