Have you been thinking about hiring an outside agency to ramp up your marketing, but you’re afraid of losing control or making an investment that doesn’t bring a worthwhile return? Hiring an outside company to manage any part of your practice is a big decision, especially if you’re used to doing it all on your own. However, there comes a time when it is no longer feasible or profitable to continue handling every single aspect on your own, and marketing is one piece you can easily outsource. In fact, there are tons of marketing agencies that would be happy to have your business. But are any of them right for your practice? My Dental Agency is a professional marketing agency that works solely with independently owned dental practices, and this is what you can expect when you choose us.
First of all, you can trust MDA. We are a well-established small dental marketing agency with many years of experience in digital marketing and dental. As small business owners, we can definitely relate to the fears and struggles when working with an outside company. We fully believe that trust is the number one, most important priority in a business relationship. You’ve worked too hard to build your practice to let a company you don’t trust to handle any part of it. That is why we work hard to create a strong relationship of trust and collaboration.
MDA clients can be confident that we will always have their best interests in mind and that we will work ethically and responsibly to promote their practices. We do not take shortcuts or work around the rules just to get things done because our clients’ reputations are as important to us as our own. Working ethically is one of our core values, and we will never compromise on that.
Because we are selective in choosing which clients to work with, we can give them a considerable amount of attention and offer our exclusivity. In other words, we are not interested in working with all the other practices in your area. Our business model is to work with a small number of clients so that we can always provide top-quality services. It is not our goal to grow as fast and as big as possible. In fact, we would rather stay small and keep the ability to give each of our clients the attention they deserve. We would prefer to work with 100 practices for 10 years over having 1,000 practices that only work with us for 1 year. We believe that by showing loyalty to our clients, we will receive their loyalty in return.
Isn’t it off-putting when a business you are working with doesn’t give you the full picture, and then you’re caught by surprise at the end of the year when the numbers don’t quite add up? We don’t work that way. If something is not going well (which does not happen often), we don’t try to hide it. In fact, we work to immediately fix it or, if it’s not something we can fix, we pivot to something that will work better. It is not in our interest to let underperforming campaigns continue to underperform without intervention. That is just not how we do business, first and foremost, and it is not a good way to build long-lasting relationships with our clients. Should we make a mistake, we will admit it right away and do whatever it takes to make it right. Mistakes are a part of life, and try as we might to avoid them, sometimes we cannot. The important thing is that we learn and move forward with a different plan.
Because we view our clients as partners, we approach every relationship as a true two-way collaboration. We work together with them to solve problems and create strategies. Everything we do is customized to our clients’ needs, and that means the closer we can work together, the better the solutions will be. When you work so closely with your clients, transparency is of the utmost importance, but it is also simple to achieve with open communication.
To execute our strategies properly, we have to be organized. We can’t afford to throw stuff at the wall and see what sticks. Not only is that a waste of time — ours and yours — but it is also a waste of resources. That is why we are meticulous and methodical at every stage, from the initial planning and execution of a strategy to gathering data and reporting results. We keep excellent records and have tried and true processes in place to keep everything in perfect order. What’s more, we will also hold you and your team accountable for your part in any campaign or plan. We need to work like a well-oiled machine to get the best results.
Communication and customer service also fall under this category. We have a well-thought out communication plan for every client to help us stay on top of any needs that arise and also to make sure that the client stays informed with current numbers and progress reports on campaigns and the various digital marketing channels. Additionally, we will always respond to a client’s inquiry. We don’t let questions go unanswered, and we don’t let problems go unaddressed. Our project managers are exceptionally responsive and, in fact, they can often anticipate a client’s needs.
MDA is much more than a marketing agency for dental practices. We are a true partner that you can count on for all of your practice’s marketing needs. Working with us is like hiring a trusted friend who will always have your back. If you don’t have that kind of relationship with the marketing agency you currently work with, maybe it’s time to look at what MDA has to offer and give us a chance.