I am the Chief Legal Officer and EVP, Business Affairs, for SmileDirectClub (SDC).
I write to you in response to the article that The Journal of the American Dental
Association (JADA) published in its August 2020 issue titled “Direct-to-Consumer Orthodontics:
Surveying the User Experience” (Wexler A, Nagappan A, Beswerchij A, Choi R.
JADA. 2020;151[8]:625-636.E4).
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Article Info
Identification
DOI: https://doi.org/10.1016/j.adaj.2020.11.008
Copyright
© 2021 Published by Elsevier Inc. on behalf of the American Dental Association.
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Linked Article
- Direct-to-consumer orthodontics: surveying the user experience
The Journal of the American Dental AssociationVol. 151Issue 8
- In Brief
The rise of direct-to-consumer (DTC) orthodontics has caused significant controversy among dentists and orthodontists. However, little is known about the actual harms or benefits experienced by users of at-home teeth aligners.
- Full-Text
- In Brief
- Author’s response
The Journal of the American Dental AssociationVol. 152Issue 1
- In Brief
Ms. Greenspon Rammelt claims that our article in the August 2020 issue makes false and inaccurate statements regarding SmileDirectClub (SDC). But Ms. Greenspon Rammelt is mistaken. In fact, we made a concerted effort—as evident both in our study design and in the manuscript text—to focus not on a single company but rather on the phenomenon of direct-to-consumer (DTC) orthodontics as a whole.
- Full-Text
- In Brief
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